eastwick
10+
Years in ecommerce
APAC
DTC brands & agencies
Klaviyo
Partner · Shopify Expert
"Retention that compounds doesn't happen by accident — it comes from clean data, deliberately built lifecycle journeys, and a CRM that's actually integrated."
Klaviyo Partner · Shopify Experts Network · Melbourne, Australia ·
THE PROBLEM
Most brands have more tools than they need and retention still isn't moving.
The issue is rarely effort. It's usually foundations: patchy data, flows that were set up once and never revisited, a CRM that isn't talking to Shopify the way it should.
That's where Eastwick works. Not adding more complexity — clearing the right things first so everything else compounds.
What's your typical availability?
What does Eastwick do?
Audit projects can usually be scheduled within two to four weeks of an enquiry. Retainer spots are more limited — send an enquiry and I'll let you know what's current.
How do I know if I need an audit or a retainer?
What does Eastwick do?
If you're not sure what's broken or where to start, the audit is almost always the right first step. If you have clarity on priorities and need ongoing execution support, a retainer may be more appropriate. The discovery call is specifically for working this out.
What platforms do you specialise in?
What does Eastwick do?
Klaviyo and Shopify are the core platforms. I also work across the broader ecommerce ecosystem — deliverability, data architecture, and the integrations that connect your stack.
Do you only work with Melbourne-based brands?
What does Eastwick do?
No. Most clients are AU/NZ-based, but I work with brands across the region and beyond when the fit is right. Time zones are manageable when the brief is clear.
How is Eastwick different from an agency?
What does Eastwick do?
Eastwick is not an agency. It's an independent practice with a small client roster. You work directly with me — not an account manager — which means the thinking and execution stay in the same hands throughout.
What is an ecommerce CRM audit?
What does Eastwick do?
An audit is a fixed-scope, independent review of your ecommerce stack — Klaviyo, Shopify, data foundations, and the connections between them. You receive a written report with specific findings and a prioritised roadmap. Most clients use it to get clarity before investing further in tools or campaigns.
What does eastwick do?
What does Eastwick do?
Eastwick is an independent ecommerce consulting practice specialising in Klaviyo, Shopify optimisation, and lifecycle retention strategy. I work with AU/NZ DTC brands who want their CRM to run as a system — not a series of one-off decisions.
How to work together
Two ways in. Both built around clarity first.
01
Audit & Strategic Review Project
Contained · Fixed scope · Clear deliverable
A focused deep dive into your ecosystem, data, CRM, and Shopify setup. You'll leave with a clear picture of what's working, what's leaking, and exactly what to fix first — whether you work with Eastwick after or not.
"We need clarity before we invest more time or tools."
02
Consulting & Fractional Retainer
Ongoing · Strategy + execution · Senior support
Fractional CRM and ecommerce systems support — strategy and execution without the overhead of a senior hire. For brands that want retention to run as a system, not a side project.
"We need a steady operator in the mix."
IN PRACTICE
Work that moves things forward.
THE PRACTICE
Built for brands that want retention to run clean.
Eastwick is an independent practice that works with a small number of brands at a time — closely, and with full attention on what actually makes an impact.
I bring ecosystem thinking, not just email execution. I know where the data breaks, where the tools overlap, and where most teams are leaving retention performance on the table.
When a project needs it, I bring in trusted specialists from the Eastwick network — developers, creatives, paid specialists — but you always know who's working on your account.
If you want a senior operator who'll tell you the truth about your stack and help you build something that compounds — this is the practice for that.
Specialisation
Ecommerce · CRM · Data · AI
Location
Melbourne, Australia.
Approach
Systems-first. Small client roster. Full attention.
Selected projects
Lint & Spark
Content Marketing Strategy & Creation,
June ‘35
Vine Sounds
Website Design & Development,
July ‘35
Bridgeville Bank
Paid Advertising Management,
Sep ‘35
RND apparel
Influencer Campaign,
Nov ‘35
