Retention that compounds doesn't happen by accident. It's built from good data, strategic lifecycle nurturing & a well integrated tech stack.
WHAT WE DO
When the setup that got you here stops making sense.
Eastwick works with established ecommerce brands whose CRM has grown faster than anyone's plan for it. Flows built in 2022 and never reopened. A Klaviyo account everyone uses and nobody fully understands. The work is reading all of it, finding what's actually costing you repeat revenue, and fixing it in the right order.
A report, a sequenced roadmap, and some clarity about your stack. Event tracking and reporting that agree with each other, so decisions come from the numbers instead of the loudest opinion in the room.
Data
Senior hands in the system — strategy and execution, without the full-time hire. Klaviyo rebuilt around how your customers actually buy. Flows, segments and suppression logic that still make sense two years from now.
CRM
01.
Audits & Strategic Reviews
A report, a sequenced roadmap, and some clarity about your stack. Fixed investment.
02.
Consulting & Retainers
Senior hands in the system every week — strategy and execution, without the full-time hire.
03.
Coaching
Understand your own retention system well enough to run it — and to know when someone's telling you nonsense.
Most brands don't need more tools.
They need to optimise the ones they already have.
the practice
Not an agency in a smaller package
Eastwick is a practice — led by Hristina, built with a trusted network. No account layers, no juniors learning on your budget. The same mind that reads a broken Klaviyo flow reads the data architecture beneath it, and every engagement gets senior eyes from the first day.
From the Eastwick blog.
INSIGHTS
EASTWICK
An independent CRM, lifecycle & retention practice for ecommerce brands. Melbourne-based, working across APAC.