Ecommerce.
CRM.
Retention.

Guiding ecommerce brands to grow sustainably.
Smarter systems, cleaner data & retention that works.

CRM & Commerce Consulting

  • Designing smart email systems (Klaviyo specialist) that actually drive growth.

  • Cleaning up your list and putting your first-party data to work — the smart way. Better targeting, better performance, better deliverability.

  • Turning one-time buyers into loyal customers through segmentation, automation, and relevant, human messaging.

  • Improving site structure, CX, and conversion paths. Clean audits, clear roadmaps, and recommendations that make sense.

  • Item description
  • Model posing with Black Finch Jewellery logo, wearing rings, with blurred pink flowers in the foreground.
  • Sage x Clare logo with colorful letters on a white background
  • Light blue text saying "Boia" on a white background.
  • Essteele logo in black text on a white background.
  • RACO logo in bold black text with trademark symbol
  • Circulon logo in red text on a white background.
  • Anolon logo with purple text on a white background
  • Logo of COOKWARE Brands with stylized text and orange color.

Turning chaos into clarity.
Insights into impact.

Shopify Expert badge with logo and text on a green geometric background.
Squarespace Circle Member logo with geometric icon next to text.
Klaviyo Partner badge with text and a decorative design element.
Google Analytics Certification

I work with brands & agencies who want smarter systems, not more noise.
Whether you're a founder needing clarity across your ecommerce ecosystem, or an agency looking for expert support across CRM, retention, or strategy, I plug in fast and get to work. From ecommerce audits to lifecycle marketing, I help teams get the most out of their platforms with a special focus on Klaviyo, Shopify, marketing automation, and first-party data.

View fullsize ❔Digital advertising has come a long way since '94, when the third party cookie was born. Today's cookies are more than just measures of clicks and impressions — they're powerful tools used to inform marketing strategies based on user behaviour
View fullsize ❔The moment after someone makes a purchase from your brand is pivotal. You’ve just converted a new customer - how you handle what happens is crucial. Beyond transactional emails, you can use the post purchase journey to tell your customers more
View fullsize ❔You’ve done the hard work of building your audience, planning your campaign and designing the email. Your next challenge is to get people to open it. That’s where the Art of the Subject Line becomes your next focus point. 
 ❕Having compi
View fullsize It’s almost time for retail’s biggest event of the year! Prepare your servers. And may the odds be ever in your favor! #ecommerce #blackfriday

Follow along on Instagram.

Contact