Insights
Thoughts on CRM, retention, ecommerce systems & AI tools.
Expect frameworks, field notes & the occasional perspective shift.
The Mirror is Broken
Most GPTs reflect the internet — not you. This piece explores why custom AI agents offer emotional clarity, friction reduction, and strategic support.
The Ethics of Ease: Why I Use AI
We’ve been told AI will make us faster. But for those of us who think differently, speed was never the problem. In this piece, I explore the ethics of ease — how AI can support clarity, reduce friction, and help us create without burning out.