This is Eastwick

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Where strategy meets sanity.

Eastwick is a boutique ecommerce consulting practice by Hristina — a CRM & retention strategist with a deep love for structure, clarity, and making things work better than they did yesterday.

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“I wanted to do things differently.
Make a Real impact.”

I’ve spent over a decade working across digital, ecommerce, and performance. From managing multi-store global platforms to rebuilding CRM ecosystems from scratch. These days, I help brands and agencies grow smarter, not louder.

I specialise in Klaviyo, Shopify & customer lifecycle strategy, with a focus on:

→ Turning chaos into clean, measurable growth

→ Building systems that make life easier (for your team and your customers)

→ Using first-party data to drive real retention

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Based in Melbourne

We partner with founders, ecommerce teams & agencies to plug in wherever we’re needed - whether that’s strategy, setup, or execution.

Most of our work falls into a few core areas:

✔️ CRM & email automation (with a strong Klaviyo backbone)

✔️ Shopify store audits & optimisation

✔️ Lifecycle flow builds, segmentation & retention strategy

✔️ Data hygiene, deliverability & 1PD structure

✔️ Ongoing fractional support & collaboration with internal teams or agencies

Why Eastwick?

The name Eastwick came from the idea of direction + magic.
A nod to structure and intuition.

If you’re looking for a partner who’s sharp, grounded, and can help you make sense of your digital mess — we’d love to hear from you.

Book a Call →