eastwick
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The Practice
An independent
practice built around doing better.
Eastwick works with a small number of ecommerce brands at a time — closely, and with full attention on what actually moves the needle.
Founded
2021 Melbourne, Australia.
Focus
Klaviyo · Shopify · Lifecycle strategy · Deliverability · Ecosystem thinking
Clients
AU/NZ DTC brands and digital agencies
Approach
Systems-first. Honest about what's working. No complexity for its own sake.
How I Work
Not an agency in a smaller package.
Something different.
Eastwick is my independent practice. I'm not a team of account managers handing your work between departments. I'm the person who picks it up, understands your stack, and sees it through.
Most of my work starts with an audit — a fixed-scope engagement that gives brands a clear picture of where they are and exactly what to address first. From there, some clients implement the roadmap themselves. Others move into an ongoing retainer. Either works.
When a project genuinely needs specialist support beyond my scope — a developer, a paid media operator, a creative — I bring in trusted people from my network. You always know who's working on your account. There are no anonymous handoffs.
I work with a small number of brands at once. That's deliberate. It means I can actually pay attention to what's happening in your account — and notice when something's drifting before it becomes a problem.
Do I need to know which service I want before reaching out?
No. "Not sure yet" is a completely valid answer in the form. Most enquiries start with a problem, not a product choice. The discovery call is specifically for working that out together.
How quickly do you typically respond?
Within two business days for enquiry forms. Discovery calls are scheduled via the booking link and are usually available within a week.
Do you work with brands outside Australia?
Yes, where the fit is right. Most of my clients are AU/NZ-based, but I've worked with brands across the UK and Southeast Asia. Time zones are manageable when the brief is clear.
Do you work with agencies or just direct clients?
Both. I have a number of agency relationships where I come in as a specialist on specific client accounts. If you're an agency looking for CRM depth without adding a full-time hire, that's a common way to work together.
What's the typical timeframe for getting started?
It depends on current availability. Audit projects can usually be scheduled within two to four weeks of an enquiry. Retainer spots open less frequently — the enquiry form is the best way to find out what's current.
Send an enquiry
I'll read this personally and reply within two business days.