Services

CRM & Ecommerce Consulting

  • Design and implement customer journeys that drive engagement and increase lifetime value.

    → Klaviyo audits & flow optimization

    → Campaign strategy & segmentation

    → Performance tracking & benchmarks

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  • Ensure your data is clean, compliant, and actionable.

    → Deliverability & list hygiene review

    → Consent & compliance checks

    → Segmentation and first-party data strategy

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  • Convert first-time buyers into loyal customers with targeted lifecycle communications and consistent messaging.

    → Email calendar planning

    → Loyalty & repeat-purchase strategies

    → Churn & engagement analysis

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  • Whether you need a strategic partner or hands-on execution, I offer flexible support tailored to your needs.

    Project-based consulting

    Fractional digital or CRM leadership

    Interim support during key transitions or growth periods

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✅ Strategic clarity & focused direction

✅ Actionable recommendations, mapped to your goals

✅ Flexible implementation support

✅ More than advice, you’ll get traction.

What to expect

CRM & Retention

What you’re really building isn’t just revenue — it’s relationships.
I help you map, strengthen, and scale your customer lifecycle using data you already have. Improve onboarding, reward loyalty, or bring back lapsed customers, I’ll identify where the gaps are and turn your CRM into a sustainable revenue engine.

What you get:
→ A retention model that reflects how your customers behave

→ Lifecycle mapping

→ Clear recommendations for what to build, automate, or rework

→ Systems to increase repeat rate, LTV, and brand affinity

First-Party Data & Customer Insights

Good marketing starts with better listening.
I help you uncover actionable insights from your ecommerce ecosystem — and clean up the messiness along the way. From segmentation strategies to customer tagging frameworks, I’ll give you a clearer picture of who’s buying, how they behave, and what they respond to.

What you get:
→ Profile enrichment strategies and tagging logic that scales

→ Segmentation plans to reduce batch-and-blast sends

→ Insights that support better decision-making

→ Tools to build smarter journeys, not just more content

Email Marketing & Automation

Emails should feel helpful — not relentless.
I build email programs that balance conversion with care.
From flow optimisation to offer testing and creative strategy, I’ll help you improve performance while keeping your brand voice intact.

What you get:
→ High-performing flows across the customer lifecycle

→ Refined content strategy for campaigns, promos, and brand comms

→ Copy and template guidance to lift clarity and engagement

→ Improved open, click, and conversion rates (with less fatigue)

Audits & Roadmaps

What you get:
→ A 360° view of what’s working, what’s not, and why

→ Prioritised roadmap with time-to-value benchmarks

→ Tactical recommendations ready to hand off or execute

→ Option to continue with support or hand over to your team

Quick wins, strategic depth — no fluff.
If you’re not sure where to start, an audit gives you immediate clarity. I review your full ecosystem (CRM, email, website, customer data), identify issues, and prioritise next steps with a clear path forward.

Flexible Support

What you get:
→ Flexible monthly hours or short-term project scope

→ Senior support without the long lead time

→ Clear documentation and delivery, ready for handover

→ Built-in coaching if you’re building in-house capability

Need a partner, not a full-time hire?
I offer retained and project-based support so you can move fast without the overhead. Whether you need hands-on help, strategic oversight, or team training — I slot in where I’m most useful.

Project Highlights

  • “It all begins with an idea. Maybe you want to launch a business.”

    Laurie Payton

  • “It all begins with an idea. Maybe you want to launch a business.”

    Jamie Kokot

  • “It all begins with an idea. Maybe you want to launch a business.”

    Lindsey Beumer

  • “It all begins with an idea. Maybe you want to launch a business.”

    Keith Finley

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Contact

Get in touch to chat about where you’re at & where you want to go.