Consulting
Retention & ecommerce support that’s built around your landscape — your customers, your margins, your team capacity, your seasonality. No copy-paste playbook. Just the right system for the way your business actually works.
This is where most client relationships start, and where the biggest compounding gains come from: lifecycle strategy, data hygiene, deliverability, and Shopify optimisation that aligns to what you’re trying to move.
Support that’s customised for your business.
Two brands can have the same platform stack and completely different levers. Different AOV. Different repeat cycle. Different lead sources. Different margin pressure. Different product education needs. Different capacity.
So we don’t start with “best practice.”
We start with your reality — then build the plan that makes sense inside it.
Consulting starts by getting clear on what “better” actually means for you — and what’s getting in the way.
Engagement shapes
(we’ll tailor the scope)
Most clients start with clarity, then expand into ongoing support or focused builds. We’ll choose the shape that fits.
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A fast, high-signal deep dive that shows what’s working, what’s leaking, and what to fix first.
Ideal for: “We need clarity before we invest more time or tools.” -
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Ongoing support to build, refine, and run lifecycle marketing without adding internal headcount.
Ideal for: “We need a steady operator in the mix.” -
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Migrations, flow architecture, deliverability resets, reporting foundations, Shopify optimisation.
Ideal for: “We want it built properly, start to finish.”
You’ll get the most value if…
You want retention to be a system, not a scramble
You care about customer experience and performance
You’re ready to prioritise (and stop doing everything at once)
You want a senior partner who can translate data into action
And it might not be the right fit if…
You want a generic playbook without context
You’re looking for high-volume campaign output with no strategy layer
You’re not ready to touch data hygiene, segmentation, or foundations
Frequently Asked Questions
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No — we use proven principles, but the plan depends on your customers, margins, seasonality, channels, and team capacity.
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It helps, but the work is ecosystem-led. If you’re migrating or evaluating platforms, we’ll factor that into scope and sequencing.
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That’s common. We’ll establish baselines and define what to track so progress is measurable.
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Yes — we often plug in alongside existing teams to lead strategy, execution, or both.
More Ways to Work With Us
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Learn the frameworks
For founders and teams who want to learn what I know & build capability that sticks. We’ll translate retention into a clear operating rhythm — how to think, what to prioritise, and how to execute without overwhelm — so you can run lifecycle marketing in-house with confidence.
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Templates & practical resources
Designed to reduce friction and make the next right step obvious. From templates and audit frameworks to AI-supported tools, everything here is built from real client work — so you can move faster, make cleaner decisions, and stay consistent. -
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Strategy & Execution
For ecommerce brands that want retention to run like a system — not a scramble. We clean up the foundations (data, segmentation, deliverability), build lifecycle journeys that make sense, and tighten the Shopify + CRM connection so performance compounds over time.
