&
Conversion
Retention
CRM
Guiding ecommerce brands (& the agencies that support them) to improve retention through lifecycle strategy, data hygiene & experience optimisation.
How to Work with us
Consulting when you want an operator in your corner. Coaching when you want to learn the systems. Tools when you want practical resources that reduce friction & turn strategy into action.
What we do
Lifecycle strategy, CRM execution, deliverability & Shopify optimisation — delivered with clarity and focus on what matters.
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A fast, high-signal deep dive that shows what’s working, what’s leaking, and what to fix first.
Ideal for: “We need clarity before we invest more time or tools.” -
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Ongoing support to build, refine, and run lifecycle marketing without adding internal headcount.
Ideal for: “We need a steady operator in the mix.” -
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Migrations, flow architecture, deliverability resets, reporting foundations, Shopify optimisation.
Ideal for: “We want it built properly, start to finish.”
Coaching
If you want to understand retention deeply — not outsource it forever — coaching helps you build capability that sticks. We’ll map your lifecycle, tighten your operating rhythm & make the work feel simpler to run.
How Coaching Works
You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.
Step 1Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.
Step 2We take time to look back on what worked, what didn’t, and how we can continue to improve—together.
Step 3When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
Step 4
Tools &
Resources
A growing library of practical resources designed to turn strategy into action. Templates, diagnostics & AI-assisted tools — built from real client problems — to help you find the gaps fast, make cleaner decisions & implement with less friction.
About Eastwick
Eastwick is my independent practice — built for ecommerce, brands and agencies who want retention to run clean. I bring strategy and execution across CRM, lifecycle, deliverability, and Shopify optimisation, with a focus on clarity, calm systems, and work that compounds.
Questions?
If you’re curious, stuck, or just want a second brain — this is the easiest way in. Leave us a message & we’ll get back to you really soon.
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